• Attracting users to the target website
• Increasing the campaign reachability
• Targeting based on socio-demographic characteristics
• Interest-based targeting
• Configuring relevant interests and categories of applications
• Optimization by apps, CTR
Targeting
To accurately address the advertising message, a combination of targeting by socio-demographic parameters (Female, 20-35) and relevant user interests were used:
Interests:
Moms/Motherhood
- Family and parents
- Toddlers and babies
- Babysitters
- Pregnancy
- Children’s products
- Pregnancy
- Women Health
- Medical or health
- Pediatrics
For precise targeting of the advertising message, we employed a combination of socio-demographic parameters and users’ relevant interests.
Alongside socio-demographic parameters, we created a whitelist containing optimal application categories for placement.
The chosen creative format was a Video.
Optimization
We performed optimization of the advertising campaign by the BYYD platform statistics. We selected applications that yielded the best results in the campaign.
Throughout the campaign, applications were selected based on superior post-click metrics: a low bounce rate, extended on-site duration, and deeper site engagement.
The comprehensive use of measures and tools enabled us to surpass the required metrics:
Video 1 (Amazon)
Achieved CTR: 4.00%
Video 2 (FirstCry Ar)
Achieved CTR: 4.03%
Video 3 ( FirstCry En)
Achieved CTR: 5.26%
Video 4 (Noon Ar)
Achieved CTR: 4.25%
Video 5 (Noon Ar)
Achieved CTR: 4.23%
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