Advertising campaign
Asus
Tasks:
• Brand awareness enhancement
• Drive target audience to the landing page
• Enrich the product knowledge
• Drive target audience to the landing page
• Enrich the product knowledge
Instruments:
• Video
• Socio-demographic targeting
• Interests targeting
• Accurate setup of the relevant user interests and app’s categories
• Socio-demographic targeting
• Interests targeting
• Accurate setup of the relevant user interests and app’s categories
Geo:
• The United States
Implementation
Duration of advertising campaigns:
• 2 weeks
To reach the target audience, a combination of this targeting was used:
| • Gaming • Video Games • Laptops • Electronics • New technologies • Online Shopper |
• PC • Technology and computers • Internet Technology • PC Support • Entertainment • Windows |
By socio-demographic parameters:
• All 18-40 years
Optimization:
The optimization of the advertising campaign was carried out based on the BYYD platform’s data.
Result
As a result of the advertising campaign, the following metrics were achieved:
Metrics
Impressions:
Clicks: 17602
VTR: 66,35%
Distribution by city:
Distribution by age:
Top applications:
CTR - 1,88%
Screenshots of placements
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