The group of targetings used to reach the audience:
• M/F 18+ years
• Mobile device • Internet shopper • Electronics • New Technology • Music • Music lovers • Photography • Cinema • Video • Blogging • Games • Gaming • Gifts |
• Fashion • Beauty • Online shopping • Internet Technology • Science/New Technologies • Freelance • 3D modeling • Programming • Education • Adult Education • Business Studies • Career development efforts |
The advertising campaign was optimised according to the statistics of the BYYD platform. Applications with a low CTR were added to the Black List. We selected those apps which had the best indicators. Daily manual optimization resulted in CTR above the planned value.
At the end of the campaign we got the following results:
Coverage: 379 387 unique users through the campaign.
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