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Advertising campaign
ASBIS AZERBAIJAN
Tasks:
• Informing customers about the product
• Stimulating an intention to buy the product
• Attracting traffic to website
• Increasing brand awareness
Instruments:
• Fullscreen banner
• Targeting by socio-demographic parameters
• Targeting by interests
Geo:
• Azerbaijan
Implementation

The group of targetings used to reach the audience:

Socio-demographic:

• M/F 18+ years

Relevant interests:

• Mobile device
• Internet shopper
• Electronics
• New Technology
• Music
• Music lovers
• Photography
• Cinema
• Video
• Blogging
• Games
• Gaming
• Gifts
• Fashion
• Beauty
• Online shopping
• Internet Technology
• Science/New Technologies
• Freelance
• 3D modeling
• Programming
• Education
• Adult Education
• Business Studies
• Career development efforts

Optimisation:

The advertising campaign was optimised according to the statistics of the BYYD platform. Applications with a low CTR were added to the Black List. We selected those apps which had the best indicators. Daily manual optimization resulted in CTR above the planned value.

Result

At the end of the campaign we got the following results:

Clicks:

Impressions: 834 037

Coverage: 379 387 unique users through the campaign.

 

CTR - 1,50%
Screenshots of placements
Advertising campaign

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