Case Alcon SYSTANE – BYYD
Get access

Tasks:

• Raise awareness of Alcon Systane among readers
• Stimulating the target audience to purchase

Instruments:

• Rich Media
• White List of Applications
• Optimization by site

Geo:

Russian Federation

Implementation

Targeting

To reach the target audience within the framework of this campaign and targeting by socio-demographic parameters, we used the White List of applications that characterize the audience as reading lovers: applications for reading books in various formats, book selections, storyboards, etc.

Production

BYYD's creative team prepared two Rich Media creatives that draw the audience's attention to issues that are relevant to those who spend a lot of time reading: «There are still a thousand pages ahead?» and «The book is interesting, but is self-isolation long?».

Result

Due to the set of measures taken and optimization, so we achieved the following results:

Impressions:

plan – 1 667 000
fact – 1 708 031

Overfulfillment of the plan for impressions: 2%
Coverage: ~ 230,000 users
Time on site: 38 seconds
(average indicator for mobile advertising from 30 sec.)

CTR2,09%

Devices

Device manufacturers (top 5)

44.1%
Samsung
14.1%
Huawei
9.9%
Xiaomi
6.4%
Apple
4.7%
Fly

Screenshots of placements

Do you like this case?

Request from us unpublished cases!

Request additional cases
Share with colleagues and friends!