• Raise awareness of Alcon Systane among readers
• Stimulating the target audience to purchase
• Rich Media
• White List of Applications
• Optimization by site
To reach the target audience within the framework of this campaign and targeting by socio-demographic parameters, we used the White List of applications that characterize the audience as reading lovers: applications for reading books in various formats, book selections, storyboards, etc.
BYYD's creative team prepared two Rich Media creatives that draw the audience's attention to issues that are relevant to those who spend a lot of time reading: «There are still a thousand pages ahead?» and «The book is interesting, but is self-isolation long?».
Due to the set of measures taken and optimization, so we achieved the following results:
plan – 1 667 000
fact – 1 708 031
Overfulfillment of the plan for impressions: 2%
Coverage: ~ 230,000 users
Time on site: 38 seconds
(average indicator for mobile advertising from 30 sec.)