• Advertising of new laptop models supporting the 11th generation of Intel processors
• Optimisation by platform
Targeting
To target the right target audience, we offered a number of interests: Laptop, Technology and computers, Blogging, Computer reviews, Computer publications, Programming, Electronics, Gaming, People or entertainment.
Optimisation
Optimization of the advertising campaign was carried out according to BYYD platform statistics. The black list included applications that had high cost per click and low CTR.
As a result of the advertising campaign, the following indicators were obtained:
Impressions
Through optimization, we achieved an over fulfillment of impressions of 12% within the agreed budget.
• 561 167 Planned impressions
• 628 363 Actual impressions
Clicks
Reaching the most interested audience made it possible to exceed the planned number of clicks by 4.8%
• 10 101 Predicted results
• 10 585 Achieved results
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