Case ACER – BYYD
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Tasks:

• Acer laptop virtual exhibition announcement
• Advertising of new laptop models supporting the 11th generation of Intel processors

Instruments:

• Fullscreen banner
• Optimisation by platform

Geo:

Indonesia

Implementation

Targeting

To target the right target audience, we offered a number of interests: Laptop, Technology and computers, Blogging, Computer reviews, Computer publications, Programming, Electronics, Gaming, People or entertainment.

Optimisation

Optimization of the advertising campaign was carried out according to BYYD platform statistics. The black list included applications that had high cost per click and low CTR.

Result

As a result of the advertising campaign, the following indicators were obtained:

Impressions

Through optimization, we achieved an over fulfillment of impressions of 12% within the agreed budget.
• 561 167 Planned impressions
• 628 363 Actual impressions

Clicks

Reaching the most interested audience made it possible to exceed the planned number of clicks by 4.8%
• 10 101 Predicted results
• 10 585 Achieved results

 

CTR1,68%

Devices

Operating system

98%
Android
2%
IOS

Device manufacturers (top 5)

25.6%
Samsung
18%
OPPO
12.2%
XIAOMI
10%
VIVO
34.2%
other

Screenshots of placements

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