• Attracting users to the target page
• Configuring relevant interests and categories of applications
• Targeting by socio-demographic characteristics
• Optimization: SSP, categories, applications
Targetings:
We adjusted the socio-demographic indicators for men and women aged between 27-55. And to reach the relevant audience, we chose the following categories of interests
Relevants intereses:
| Banking • Money, investment • Banking products • Loans/ borrowing • Mutual funds • Hedge funds • Tax planning • News of the financial sector • Economy news • Stock market • Credits • Credit loans • Insurance • Investments • Shares/ stocks |
Income level (above average) • Business • Business educationа • Business trips • Career • Career Advance Courses • Career advancement • Career improvement • Career consultations • Self-Improvement • Financial support • Financial planning • First steps in investing • Personal finances |
Optimization:
Mobile campaign optimization relied on data from the BYYD platform and the Google Analytics service.
During the campaign, apps were chosen based on traffic that demonstrated the best performance: low bounce rates, extended on-site duration, and minimal click/session discrepancies.
At the end of the ad campaign, we were able to reach over 493 478 users, exceeding our goals for clicks and impressions.
Average CTR rate of Video format is 1.00%, we managed to catch a rate of 1.06%.
Average VTR is 70%, we managed to achieve 72,71%.
Impressions:
Clicks: 15 054
Google Analytics data:
Sessions: 13 649
Duration: 00:01:54
Event count: 41 576
Key events: 32
Geo:
Baku: 96%
Sumqayit: 3%
Absheron: 1%
Top Apps:
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