• Stimulate the target audience to make a purchase
• Drive targeted traffic to the website
• Targeting by socio-demographic characteristics
• Interest-based targeting
• Optimization by platforms, SSP
Campaign Duration:
• 19.12.2025 – 18.01.2026
To reach the target audience, a combination of targeting methods was used:
By socio-demographic parameters:
• Men and women, 35+ years
Interests:
| • Health • Cold and flu • Medical or health • Pediatrics • Natural health remedies • Alternative medicine • Healing herbs • Allergy • Healthy food / Natural products • Vitamin supplements • Natural / Organic |
• Sexual health • Fitness • Dieting / weight control • Cosmetics • Women’s health • Depression • Chronic fatigue syndrome • Irritable Bowel Syndrome • Gastroesophageal reflux disease |
Optimization:
Optimization, as always, is carried out daily on the BYYD platform. During this process, we select placements that show good CTR and remain within the planned CPC and CPM. Applications that perform poorly on any parameter are added to the Black List, allowing new placements to be connected. Once a certain data pool is collected from newly connected placements, we analyze it (using platform data) and either continue placement there or add them to the Black List. In this way, among thousands of applications connected during the campaign, we select the most relevant placements daily.
As a result of the advertising campaigns, the following metrics were achieved:
Clicks:
Impressions:
During the entire campaign period, we reached over 313,450 unique users.
Top Applications:
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