Raising awareness of the target audience about new product
• Fullscreen Interstitials
• Interests and socio-demographic targeting
• Google Analytics
In order to reach the target audience, we have mixed the social-demographic targetings (male/female 20-45 y.o.) with relevant interests: online shopping, mobile phones etc.
From the interstitial, users were directed to the landing page where they could learn the advantages of the new product and then directed to the partner shops where they can buy the smartphones.
Due to the high quality optimization we have overreached CTR by more than 10%.
Planned CTR – 1.5%, actual – 1.66%
Coverage – 316 211 users
Google Analytics Data:
• Sessions: 9 031 (discrepancy between click and session is 31%)
• Average session duration 1 min 29 sec (set KPI above 40 sec)
• Bounce rate: 37% (set KPI below 50%)