Advertising campaign
Orange
Tasks:
Raising awareness of the target audience about new product
Instruments:
• Fullscreen Interstitials
• Interests and socio-demographic targeting
• Google Analytics
• Interests and socio-demographic targeting
• Google Analytics
Geo:
Moldova
Implementation
Targetings
In order to reach the target audience, we have mixed the social-demographic targetings (male/female 20-45 y.o.) with relevant interests: online shopping, mobile phones etc.
Landing page
From the interstitial, users were directed to the landing page where they could learn the advantages of the new product and then directed to the partner shops where they can buy the smartphones.
Result
Due to the high quality optimization we managed to get 10% above the planned CTR
Planned CTR – 1.5%, actual – 1.66%
Coverage – 316,211 users
Google Analytics Data:
• Sessions: 9,031 (discrepancy between click and session is 31%)
• Average session duration 1 min 29 sec (set KPI above 40 sec)
• Bounce rate: 37% (set KPI below 50%)
CTR - 1.66%
Screenshots of placements
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