Advertising campaign
Navien
Tasks:
• Increase brand awareness
• Attracting targeted traffic to the site
• Attracting targeted traffic to the site
Geo:
• Nukus, Karshi, Shakhrisabz, Ferghana, Andijan, Namangan, Bukhara, Navoi, Tashkent
Implementation
Targetings:
To highlight the target audience, the following list of targeting was selected:
Socio-demographic parameters:
• Мen 70% / Women 30% of the age group 25-55 with above-average earnings
Interest groups:
• Home renovation
• Interior decoration
• Real estate/Apartments
• For sale/Buying houses
Result
As a result of the advertising campaign, the following indicators were obtained:
CPM campaign:
Impressions:
Over-fulfillment by 12.62%
Clicks:
Over-fulfillment by 18.84%
CTR: Plan – 0,5% / Fact – 0,53%
Sessions:
Over-fulfillment by 28.22%
CPС Retarget campaign:
Clicks:
Over-fulfillment by 37.50%
Impressions:
Over-fulfillment by 33.47%
CTR: Plan – 2% / Fact – 2,06%
Sessions:
Overfulfilling by 76.11%
The advertising campaign managed to reach more than 1 200 000 users. The bounce rate was 37.9% (Thanks to optimization, it was possible to get a low bounce rate, on average 40-50% over the mobile channel)
CTR - 2,06%
Screenshots of placements
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