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Tasks:

Announcement and attracting the attention of users to the new LG TV "New OLED TV"

Instruments:

• Fullscreen Banners
• Targeting by interests and social parameters
• Google Analytics

Geo:

Moldova

Implementation

Targetings

In order to reach the target audience, we targeted men and women aged 28-55 years with relevant interests: household appliances, electronics, cable TV, etc. Then we led the users to the landing page, where they could learn more about the new product and build a route to the nearest store to buy the new item.

Google Analytics

By the start of the campaign, we had guest access to the LG website analytics, which allowed us to analyze the incoming traffic and efficiently manage the progress of the campaign.

Tracking macro

Using the tracking macro in the click link allowed to send site identifiers to GA and get detailed statistics for each application where the ad was placed.

Result

Thanks to high-quality optimization, it was possible to reach the planned CTR and exceed it by more than 2 times.

Impressions:
Plan — 799 500
Fact — 801 292

Clicks:
Plan — 11 993
Fact — 33 152

Google Analytics data:
• Sessions — 14 045
• Average session duration — 1 min 51 sec (KPI being 40 sec)
• Failures — 48% (KPI being up to 50%)

CTR

Devices

Device manufacturers

41.24%
Samsung
11.52%
Apple
10.26%
Xiaomi
6.28%
Huawei
5.95%
Lenovo
24.75%
Others

Screenshots of placements

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