BYYD

Mobile Advertising Platform

About us

BYYD - high-tech Russian company, specialising in mobile advertising

We provide full-service support for each ad campaign at any stage.

We also provide access to self service account with initial training from our team.

Our headquarter is located in Moscow. We are currently launching branches in China and Germany.

Platform

BYYD is a mobile advertising platform (DSP), which allows you to buy banners, Rich-media, video and native ads inventory in mobile apps on smartphones and tablets using RTB system

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Mobile RTB is the most effective technology for buying ad inventory across millions of publishers

Publishers are connected to ad exchanges supporting RTB to fill their content with ads and yours too!

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BYYD is a mobile advertising platform (DSP), which allows you to buy banners, Rich-media, video and native ads inventory in mobile apps on smartphones and tablets using RTB system

Mobile RTB is the most effective technology for buying ad inventory across millions of publishers

Publishers are connected to ad exchanges supporting RTB to fill their content with ads and yours too!

Our features

One cabinet for global
stock of mobile inventory
Full access to your account and dashboard

Real-time analysis of the traffic
Campaign optimisation on the basis of
real-time statistics
Client service at all
steps of the campaign
In-house production
of ad creatives and promotion websites
One cabinet for global
stock of mobile inventory
Full access to your account and dashboard

Real-time analysis of the traffic
Campaign optimisation on the basis of
real-time statistics
Client service at all
steps of the campaign
In-house production
of ad creatives and promotion websites
Integrated
SSP
Integrated
tracking partners

Targeting features

Device type
Operating system
Hyperlocal Geo targeting
(up to 800 m)
Campaign schedule
Black/White-listing
Device manufacturer
and model
Gender/Age
User-friendly
interface
Device type
Operating system
Hyperlocal Geo targeting
(up to 800 m)
Campaign schedule
Black/White-listing
Device manufacturer
and model
Gender/Age
User-friendly
interface

You can easily exclude ineffective traffic sources, i.e. apps and creatives on the basis of the real-time statistics:

  • Users activity on the website
  • Users engagement in video content
  • Cost per Install
  • Click-through-rate

Campaign optimisation

You can easily exclude ineffective traffic sources, i.e. apps and creatives on the basis of the real-time statistics:

  • Users activity on the website
  • Users engagement in video content
  • Cost per Install
  • Click-through-rate
Banner Ads
  • The most popular mobile advertising format
  • The most comprehensive format
  • Start of a campaign in an hour in case of approved creatives
  • Banners and Full Screen
  • Pricing model: CPC / CPM

Interactive Rich Media
  • Mini-website about a brand or product, mini-game, click-to-call on banners, link to web-sites and other features
  • Production by BYYD
  • Start of a campaign in 2 days in case of approved creatives
  • Pricing model: CPM

Video Ads
  • The fastest growing mobile format
  • Link to the landing page
  • Tracking of users engagement
  • Average CTR - 3%
  • Duration: up to 30 seconds
  • Supported formats: mp4, 3gp
  • Pricing model: CPM

Ad formats

Banner Ads

Show format

Interactive
RichMedia
HTML Banners

Show format

Video Ads

Show format

  • The most popular mobile advertising format
  • The most comprehensive format
  • Start of a campaign in an hour in case of approved creatives
  • Banners and Full Screen
  • Mini-website about a brand or product, mini-game, click-to-call on banners, link to web-sites and other features
  • Production by BYYD
  • Start of a campaign in 2 days in case of approved creatives
  • The fastest growing mobile format
  • Link to the landing page
  • Tracking of users engagement
  • Average CTR - 3%
  • Duration: up to 30 seconds
  • Supported formats: mp4, 3gp

Case studies

Beeline

Overview:

Goals:
Promotion of My Beeline app among subscribers.

Instruments:
Banner ads targeted at subscribers of Beeline according to their device operating systems, post-back optimisation based on traffic sources with the highest conversion rates.

Results:

By clicking the banner subscribers of Beeline were forwarded to the application stores whee hey could get additional information on the app and install it. The campaign was analysed and optimised using Appsflyer tracker.

$0,7
Average cost per install

Sberbank

Overview:

Goals:
Increasing awareness about special offers

Instruments:
Multimedia banners

Results:

A responsive promotion website was created for targeted audience capture. Creatives of all supported by the platform formats were used.
Two main targeting settings: male and female users aged 25-44 years old, who have children and are interested in upbringing and education as well as family holidays.

Hoff

Overview:

Goals:
Promotion of online store Hoff

Instruments:

Audience:



Results

2 500 000

users

Media Markt

Overview:

Goals:
Announcement of Media Markt store special offer in Golden Babylon shopping mall.
Pricing model: CPM

Instruments:
Banner ads with geo-targeting

Results:

Using of precise geo-targeting settings. Users were forwarded to the landing page whee they could get additional information about the offer and a discount on purchase in a new shopping store.
During the campaign different types of creatives we tested to reach the highest CTR and conversion rate.

CTR
0.6% -> 0.8%

Mune

Overview:

Goals:
Announcement of the release of Mune cartoon

Instruments:
Multimedia banners, Rich Media, mobile video, responsive promotion website.

Results:

The campaign was launched 2 weeks prior to premier of the movie in Russia and lasted for 4,5 weeks. For user retention we have created an adaptive promotion website and used creatives of all supported by the platform formats. We targeted at two main groups: male and female users aged 25-44 years old, interested in parenting and education and family holidays.

1.45%
Average CTR

1.88%
Average CR

Filtrum

Overview:

Goals:
The announcement of a new medication for food poisoning and creation of awareness of the targeted audience.

Instruments:
Full screen banners targeted at users interests divided by gender subgroups. Post back optimisation according to the engagement of users of the website. Automatic black-listing of users who have seen the ad already for getting higher reach.

Results:

We have set our post back plugin on the destination buttons on the landing page, which sent us back the statistics in real time.
We have set three campaigns which were parts of a funnel:
1st campaign – all apps with relative users interests. Apps showing high CR (i.e. users were active on the landing page) were added to the second stage of the funnel.
2nd campaign – combined targeting according to the users interests and apps with high conversion rate. Tracking of the apps with highest conversion rate.
3rd campaign - whitelist of the apps with highest conversion rates for reaching high CTR and efficiency.

2.63%
Average CR

3.61%
Average CTR

Moscow
Shenzhen
Berlin
New York
ADDRESS • Bakuninskaya str. 69 bld. 1
PHONE +7 (495) 133-58-72
EMAIL hello@byyd.me
ADDRESS 35/F Panglin Plaza, 2002 Jiabin Road
PHONE
EMAIL hello@byyd.me
ADDRESS 107 Friedrichstraße, Berlin Mitte, Berlin
PHONE
EMAIL hello@byyd.me
New York 641 Lexington Avenue, New York
PHONE
EMAIL hello@byyd.me

Contacts

Moscow

ADDRESS • Bakuninskaya str. 69 bld. 1
PHONE • +7 (495) 133-58-72
EMAIL • hello@byyd.me

Berlin

ADDRESS • 107 Friedrichstraße, Berlin Mitte, Berlin
PHONE •
EMAIL • hello@byyd.me

Shenzhen

ADDRESS • 35/F Panglin Plaza, 2002 Jiabin Road
PHONE • +86 (755) 862-438-84
EMAIL • hello@byyd.me

New York

ADDRESS • 641 Lexington Avenue, New York
PHONE •
EMAIL • hello@byyd.me